Anethum is a female-owned and operated business started in 2014 by owner and designer, Whitney Rumble. Anethum started after Whitney signed up for a Jewelry making class at Moore College fell in love with working with metal. What started with making pieces for herself slowly grew to friends asking for pieces then into an actual business. Anethum aims to create quality, unique pieces that you’ll want to wear everyday. All of Anethum jewelry is handcrafted in Philadelphia by Whitney. Each piece of jewelry is made with care and given special attention to detail while embracing the “imperfections” of the hand at work. Whitney works with high quality sterling silver or 14k gold filled materials. In 2016, with the launch of the boob shaped line, Melopepo, Whitney's mission shifted to also provide goods that give back and lead to meaningful conversations that will bring people closer together as a community. A portion of the proceeds from the boob collection is donated to the ACLU and Planned Parenthood.